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The Real Bourbon Flavor Map: What This Chart Actually Means for Your Next Hunt 🥃

Hey Barrelhead 🥃
Saw three bourbon hunters get burned this week chasing bottles from that viral flavor chart.
Today's main article explains what they missed...
PROOF OF GENIUS
During Prohibition, how many distilleries were legally permitted to produce "medicinal whiskey" for pharmacies? |
THE WEEKLY POUR
🌊 Texas Bourbon Goes Full Heart
Yellow Rose dropped a Kerr County expression to raise funds for flood recovery. $39.99 gets you a bottle and some good karma. Support and sip.🇫🇷 1792 Meets France
Cognac casks. 95 proof. $37.99. Barton just gave their high-rye bourbon a French twist—and it works. Peep the pour.🎧 This Week in Bourbon: Power Lineup
Van Winkle’s 2025 drop. 2XO’s first rye. Penelope x FCancer collab. All the bourbon buzz packed into 22 minutes. Listen while you hunt.
A MESSAGE FROM RICKHOUSE
Win the 2023 Bourbon of the Year 🥃
We’re sending last year’s Bourbon of the year (Elijah Craig C923) to the RICKHOUSE reader with the most referrals this month.
To be honest, y’all did a lousy job last month. Bad news for the RICKS. Great news for you. Because there is one month left and very little competition.
How to win:
Must be 21.
Share rickhouse.news with a friend using your referral link below.
Every sign-up = another raffle ticket with your name on it.
Raffle closes Sept 30.75-100 words if we are writing.

This Bourbon Flavor Chart Is Lying to You (And How to Actually Use It) 🥃
That VinePair flavor map hit my feed again. Pretty colors, decent placement — but here's what this chart actually means for your hunting game.

The Real Translation Guide
Sweet Corner (Top): Gateway drugs and party pours.
Spicy Corner (Bottom): The bottles that separate rookies from veterans.
Delicate Side (Left): Training wheels territory.
Rich Side (Right): Heavy hitters that demand respect.
What this really means: Forget the fancy flavor talk — this is your hunting roadmap.
Sweet Spot Gold Mine 🍯
Angel's Envy & E.H. Taylor SmB
Chart says: High sweetness, moderate richness.
Rick reality: These are your flex bottles that won't scare off civilians.
The Intel:
Angel's Envy: $50-60, findable, perfect trade ammunition.
EHT SmB: Allocation unicorn — see it? Buy it. Period.
Pro move: These impress your wine-drinking in-laws without starting a fight.
The Spice King Throne 🌶️
Booker's Owns This Corner
Chart position: Maximum spice, maximum richness.
Translation: This is the bottle that makes or breaks your bourbon credibility.
📊 Quick Stats:
MSRP: $89.99 (good luck).
Proof: 120+ proof heat.
Hunt Difficulty: 🍾🍾🍾
Real talk: We think Booker’s is okay. People go crazy for it because of the packaging.
Daily Driver Dynasty 💪
Wild Turkey 101 & Knob Creek
Chart shows: Right-side muscle.
Rick knows: These are your everyday workhorses.
Why you need these:
WT101: $23, everywhere, punches like a $60 bottle.
Knob Creek: $35, reliable flavor bomb, converts skeptics.
Hunting hack: Stock up during sales. These are your measuring stick for everything else.
Training Wheels Territory 🎭
Basil Hayden's & Four Roses Yellow Label
Chart placement: Far left wimpy zone.
Actual use: Converting whiskey haters since forever.
When to deploy:
Office gifts that won't offend HR.
Mother-in-law's first bourbon.
When someone says "I don't like whiskey."
Bottom line: Nothing wrong with approachable — just don't expect group chat respect.
The Secret Weapon Zone 🎯
Buffalo Trace, Woodford, Maker's Mark
Chart shows: Balanced sweet/spice, moderate everything
Rick reality: Your gateway drug arsenal
The strategy:
Start newbies here before moving to allocated stuff
Always keep one for mixing (yes, even BT)
Perfect for blind tastings when bourbon snobs need humbling
What This Chart Won't Tell You 📊
Missing from this pretty picture:
Hunt difficulty — EHT is unicorn-level vs. Eagle Rare shelf status.
Secondary prices — half these bottles cost $200+ in parking lots.
Batch variation — Booker's swings wildly between releases.
Allocation reality — good luck finding Weller at any price.
The Chart Hack Strategy 🕵️
Use this for:
✅ Explaining profiles to bourbon babies.
✅ Building shelf diversity.
✅ Setting expectations before the pour.
Ignore this for:
❌ Actually finding these bottles.
❌ Current market reality.
❌ Your personal palate preferences.
Your Battle Plan 🎲
Building a collection?
Hit each corner to map your taste preferences.
Stock the middle for daily pours and guests.
Hunt the sweet corner for trades and special occasions.
Chasing allocations?
EHT SmB deserves respect despite the "sweet" label.
Angel's Envy: easier find, still impresses normies.
Weller's chart position means nothing when it's impossible to buy.
Rick's Final Thought
Flavor charts are like Tinder profiles — they look good on paper, but reality hits different 🤣
Your palate doesn't give a damn about infographics. The only way to know what works is to drink more bourbon.
(read that again)
Now stop reading charts and start hunting bottles.

POUR DECISIONS

LAST CALL
Last week we asked:
When did a massive fire destroy Heaven Hill’s Bardstown distillery, forcing production to move to Louisville?
1972
1983
1996
2008
Correct Answer: 1996
A raging fire torched Heaven Hill’s Bardstown distillery in ’96, wiping out nearly 100,000 barrels and ending distilling there for almost three decades. Production shifted to Bernheim in Louisville — and only now, with the brand-new $200M Heaven Hill Springs, is Bardstown finally cooking again.
WHAT DO YOU THINK OF THIS WEEK'S BOOZELETTER? |