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The ice cube trick that makes cheap bourbon taste expensive

Hey Barrelhead 🥃

Last week at my local bourbon bar, I watched two guys order the exact same pour of ECBP A124.

$24 for 2oz. Same batch. Same proof. Same everything.

  • First guy: Knocked it back neat in 15 minutes, walked away satisfied.

  • Second guy: Asked for "one big cube," nursed it for 45 minutes, kept muttering "holy shit" under his breath.

Same $24 investment. Completely different experiences.

One of them discovered flavors that weren't even supposed to be there. The other missed out entirely.

The question that's been eating at me: Which approach unlocked the real bourbon?

The answer might surprise your bourbon group...

PROOF OF GENIUS

When did a massive fire destroy Heaven Hill’s Bardstown distillery, forcing production to move to Louisville?

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THE WEEKLY POUR

  • 🏗️ Heaven Hill’s New Home: $200M Bardstown distillery opens with a 60-foot still and room for 450k barrels. Kicks off with a one-time “Master Distillers Unity” blend + a new Artist Series. Read more

    🦃 Wild Turkey Won’t Budge: New global campaign leans on the Russells and their 100-year recipe streak. Rolling out in the US, Japan, Australia, and South Korea. Read more

    🎙️ Bourbon News Blitz: Bourbon Pursuit recaps Heaven Hill’s big opening, Booker’s “Reserves 2025,” and Magnus’ Private Casks. Plus, fresh LE drops from Buffalo Trace, Woodford, and more. Listen here

    📉 Bourbon’s Rough Patch: PBS says tariffs slashed exports by 55–65% and small distillers are hurting. But the Kentucky Bourbon Festival is still sold out. Watch the clip

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TOP SHELF

One Ice Cube vs. Your Bourbon: The Cold War Nobody Asked For

You see it everywhere. Instagram bourbon flexes. Bartender TikToks. That guy at your bourbon group who thinks he invented whiskey.

One massive ice cube. Sitting in a rocks glass like it owns the place.

But here's the million-dollar question: Is your bourbon actually better with that crystal-clear chunk of frozen water?

Or are we all just falling for expensive theater?

🧊 The Science Hits Different

Let's get nerdy for exactly 30 seconds.

Surface area matters. More surface area = faster melt = whiskey soup in 5 minutes.

Crushed ice? You might as well pour your Weller 12 down the drain. Regular cubes from your sad freezer tray? Still melting faster than your buddy's resolve at a Buffalo Trace drop.

One big cube though? That thing melts like it's getting paid hourly.

Why Your High-Proof Juice Needs This

Ever crack open a bottle of ECBP Batch A123 neat and feel like you just french-kissed a blowtorch?

That's not character. That's ethanol flexing on your taste buds.

One large cube brings that fire down to a manageable roar. Your bourbon goes from face-melting to flavor-revealing. You start tasting the brown sugar and dark cherry instead of just burning sensations.

The Evolution Game

Here's what the ice snobs don't get: dilution isn't destroying your bourbon.

It's unlocking it.

  • Your pour at minute 1: Bold, structured, maybe a little aggressive.

  • Your pour at minute 10: Mellowed out, showing vanilla notes that were hiding behind all that proof.

  • Your pour at minute 15: Full complexity mode. Fruit notes. Spice balance. The whole flavor symphony.

That's not water ruining your whiskey. That's water doing its job.

Quick Reality Check

Works Best With: 

  • High-proof monsters (120+ proof anything)

  • Barrel-strength beasts (Stagg Jr., ECBP, 1792 Full Proof)

  • Hot summer sipping sessions

  • Bottles that punch you in the face neat

Skip the Ice When: 

  • You're drinking something under 90 proof

  • Your bottle already tastes thin

  • You're doing serious tasting notes

  • It's January and you want that ethanol warmth

Pro Moves for Maximum Flex

Get Real Molds: Ditch those sad plastic trays. Silicone sphere molds or 2-inch cube trays. This isn't amateur hour.

Clear Ice or GTFO: Boiled water. Distilled water. Whatever it takes. Cloudy cubes are for casual drinkers.

Size Matters: Bigger cube = slower melt = longer drinking window. Basic physics, people.

Timing is Everything: Drop the cube, wait 60 seconds, then start sipping. Let that temperature magic happen.

The Verdict

One large ice cube isn't just better for most pours.

It's the difference between drinking your bourbon and experiencing your bourbon.

Your Stagg Jr. stops being a weapon and becomes a conversation. Your ECBP reveals complexity you never knew existed. Even your daily sipper gets an upgrade.

But the real test? Next time you crack something barrel-strength, pour two glasses. One neat, one with a big cube. Taste them side by side after 5 minutes.

That moment when the cube pour starts showing flavors the neat pour is still hiding? That's your answer.

🥃 Rick's Final Thought

One large ice cube is like having a good wingman for your bourbon — makes everything better without stealing the spotlight.

Now quit overthinking it and go make your whiskey cold.

POUR DECISIONS

LAST CALL

Last week, we asked:

What does the term “dusty bourbon” usually refer to?

  • Bottles aged in warehouses for more than 25 years

  • Old, discontinued bottles often found forgotten in liquor store backrooms

  • Bourbons with visible char flakes (“dust”) from the barrel

  • Bourbon stored in used wine casks

The correct answer: old discontinued bottles often forgotten in liquid store back rooms.

Dusty bourbon isn’t about cobwebs in the glass.

It’s the nickname for old, discontinued bottles that sat forgotten on shelves or in liquor store backrooms.

Think 1980s Wild Turkey or old label Old Grand-Dad — once “turds,” now unicorns.

Collectors chase dusties because the mashbills, yeast, and barrel practices were often very different from today, and the juice inside can taste like nothing being made now. In other words: yesterday’s shelf sitter is today’s flex.

WHAT DO YOU THINK OF THIS WEEK'S BOOZELETTER?

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